D E S I G N

Brand Design

Work with an experienced designer who can relate your values through a branding process that connects with your ideal people.

Working together is a seamless process that allows you to focus your energy into your business. You can relax and simply review your design proofs and provide feedback.

Soda Graphics can provide all your business design and printing. To build your brand, Christie begins with a process, creating a solid strategy. Your brand strategy ensures that your values and goals align with your target audience, and bring your ideal clients through your doors.

Carrying consistency throughout your build-outs and print collateral, ensures a brand that your audience can easily recognise and begin to trust!

  • Brand Strategy
  • Primary Logo
  • Secondary Logo/Marks
  • Brand Pattern
  • Colour Palette
  • Font Pairings
  • One Collateral Item
  • Brand Guidelines

 

 

Build-Outs

Soda Graphic’s can also provide you with your digital and print collateral. Based on your solid brand strategy, carrying consistency through your build-outs, will ensure a strong brand that your audience can easily recognise and begin to trust. A selection of collateral products, that are premium quality – to reflect your values – so they can be distributed with confidence!

  • Business Cards
  • Brochures
  • Presentation Folders
  • Social Media Template
  • Email Signatures
  • Print Advertisements
  • Catalogues
  • Menus
  • In-Store Collateral
  • Posters
  • Letterhead Template
  • Promotional Flyers
  • Signage
  • Packaging
  • Web Banner Animation Advertisements
  • Email Direct Marketing
  • Email Newsletters
  • eBooks
  • Publications
  • Booklets/Books
  • Triplicate Books
  • Stationery
  • Labels
  • Invitations
  • Notepads

 

Investment

Branding and build-outs are an investment in your business, self, and livelihood that is highly respected at Soda Graphics. Because each project varies, we’ll start with looking at your goals and put together a tailored proposal. Investments vary depending on the overall diversity and delivered value. Most clients end up somewhere in the $8-15k range. Good design is an investment for a reason. Rooted in strategy, it’s designed to help authentically grow your business in a way that reflects your own unique vision.

Frequently Asked Questions

The Design Process
01. DISCOVERY 
Successful design is rooted in strategy. I’ll dive deep and get to know your brand so that I can develop an authentic identity from the ground up.
 
02. STRATEGY 
You’ll receive an in-depth brand strategy that outlines your brand’s ethos, audience, competition and overall goals. A visual moodboard is also included so that we have both a verbal and visualise checkpoint before moving forward.
 
03. DESIGN 
Using everything gathered so far, I’ll begin the design development. The strategy and moodboard will define a clear journey for a concept to develop.
I take a one-concept-approach when it comes to design, working with a variety of directions up front and narrowing down as we go in order to deliver a strong and succinct solution for your brand. I’ll be working on elements such as your primary logo, logo variation/s, submarks, patterns and colour palette.

The concept will be presented to you, including image mockups to give you the best interpretation of your brand in the wild.

04. REFINE 
Through 2 rounds of refinement, we’ll discuss what’s working as well as any potential opportunities to grow. My job is to make sure that what we’re creating is resonate for both you and your brand, so honest communication is key.
 
05. EXPAND 
Branding comes with one complimentary collateral design from the following list: business cards, notecard, letterhead, hang tag, tote bag, email signature, up to 4 custom icons, or up to 2 social media templates. And then if you need any other design elements (like print, packaging, and/or a website), I’ll design those at this time as well.
 
06. FINALISE 
Once everything is finalised and approved, you’ll receive all of the files and tools needed to successfully launch your brand into the world.
Why Do You Only Present One Concept?
The one-concept-approach works so well because the process is rooted in strategy, creating a direct path for the design development. The process creates a channel with the client’s values and takes a deep dive into the target audience.
 
This creates a good understanding of these foundations and an obvious direction for the design exploration – narrowing down to the clear, effective concept.
 
From the initial concept presentation, it is an easy process – offering you 2 rounds of refinement to fine-tune and discuss any potential opportunities for the design to grow, so that in the end, you are handed over a brand that you’re proud of and that best represents your business!
 
Clients choose Soda Graphics because they trust that their brand design will be the best, most succinct solution!
How Long Will My Branding Take?

Turn around time varies depending on project scope, as well as client response time. But typically, branding takes 6-8 weeks from start to finish. Add on collateral items (like website design, print, packaging, etc.) incurs extra time. Get in touch about your project to get a clearer gauge on time frame.